Not many people know that for the Samsung Indo- Pakistan cricket series, a Jaipur lad has designed the trophy. Meet Vibhor Sogani, a Delhi-based designer, who had all his education in Jaipur.

 

A graduate of the National Institute of Design, Vibhor is son of a well known consultant exploration geophysicist and ex director of Geological Survey of India, K.C.Sogani.

 

Vibhor started exploring the world of designing in tinsel town Mumbai working in R&D department of big companies, but industrial designs did not fascinate him much and he shifted his base from Mumbai to Delhi where he started to work in retail and exhibition designing. After doing his bit, he realised that he wasted his time in Mumbai.  He set up his company ODD  with a team of professionals. Soon recognition came and Vibhor  became the most wanted man in the capital’s design world. J.K.Tyres, World Gold Council, Tata Infotech, Thompson Electronics, Jet Airways, VIP Industries and Ford India , all hired him for their exhibition work.

 

And then came the dream offer to design the much-talked about Samsung Trophy for the Indo-Pak cricket series. The brief that he was given by Samsung was the trophy needed to communicate and set the tone of the tournament.

 

“Metaphor like friendship, peace and the game of cricket were to strongly emerge in the design language of the trophy. The focal idea was to project the significance something, which was beyond cricket-friendship and good will.

 

The simplest metaphor has been to portray the series as a handshake between the two nations. The thought has been portrayed in the form of two overlapping hands. The dove was used as symbol of peace and this has been achieved by stylising the thumb of each hand to look like the bird’s head and fingers as a stylised representation of a bird in flight,” said Vibhor. Jaipurite Vibhor Sogani is often mistaken as an Italian. He is known for redesigning Mumbai suburban trains.  He is the man behind designing 92 JK Steel Wheels’ showrooms. He even designed President APJ Kalam’s DRDO pavilion at the defence expo.

 

Vibhor is innovative and has inherited the rich culture of Jaipur, a city where town planning has been a tradition and Vibhor knows that planning is  designing.

 

prakash.bhandari@timesgroup.com